Monday, June 6, 2011

How to SEO your blogger title tag for google search engine ranking


So we all been working on SEO, the only way to get traffic. Ive been working on hacks for your blogger HTML to get your SEO right. A new way ive been playing with google crawler is to make sure your duplicate content is not duplicate. I've probably lost a few of you already let me elaborate. SEO is search engine optimization, google searches by authority, meaning if u search the word "iphone" for instance, then it will rank the most popular page number 1 in google. So what do you call PR "page rank."

Now for duplicate content. Lets say i have an iphone blog and post about iphone apps, but a blogger in opposition to me has a blog called iphone 5 reviews. Who will rank higher and why? well lets say this blogger doesnt know SEO that well, so his blog title in google will be "iphone 5 review: best free iphone apps" when you search in google.......now this might seem good to everyone, beware its one trick we all make a mistake in, even me. 

Blackhat seo artists will realize that duplicate content lies in your blog name as well. What do i mean by this? By default your blog is titled in google like this "blog name:post title name."
This means that for every post you publish it will be indexed with ur blog name first then the post title. Now you understand that the duplicate content lies in your blog name, so google will rank me higher for having  my post name title first before blog name. So lets synthesize this. 

Below is an example of how some blogs are indexed. These blogs are bad for SEO
iphone 5 review: top 10 apps for 2011
iphone 5 review : jenga iphone app
iphone 5 review: steve jobs kills microsoft again

Now blackhat SEO artists index would look like this

top 10 apps for 2011: iphone 5 review:
jenga iphone app: iphone 5 review:
steve jobs kills microsoft again: iphone 5 review:

So the blackhat SEO artist would know that he has to have his post title before the blog name to avoid the first few words being duplicate content in google. Google chucks out duplicate content at the bottom and ranks the blackhat seo artist higher than you for one simple reason, it only make sense that if a person is searching "jenga iphone app" that the index by the blackhat seo artist "jenga iphone app: iphone 5 review:" would rank higher than "iphone 5 review : jenga iphone app" because the post title is closer to the researches match rather than the Blog name of the blog first. Who cares about looking at iphone 5 review when they searching for iphone app jenga? i say its smart for robots to think like this, you say SHIT HOW DO I CHANGE THAT.

Step 1: login to blogger and click design

Step 2: click edit HTML

step 3: press ctrl+f to activate search and type/find

 <title><data:blog.pageTitle/></title>

step 4: replace the above code with

<b:if cond='data:blog.pageType == &quot;index&quot;'><title><data:blog.pageTitle/></title> <b:else/><title><data:blog.pageName/> ~ <data:blog.title/></title></b:if>

click save and your done. You now have a SEO friendly blog for the next time google crawls your site. Please be aware that changes are not immediate, they will take about a day to 4 days to change. Google iclickmate posts to see how the change looks:) Let me know if this helps, remember this works wonders if your writing about things people search, if your page title is irrelevant to people then dont wonder why you not getting traffic, as ur post title is not search anyways.



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